The entire car dealership website market is cornered by a handful of multi-million dollar automotive marketing companies. Mile High Car Company wanted no part of that. More importantly, they wanted to offer their inventory to customers with no gimmicks.
Mile High Car Company's site does not bombard visitors with annoying forms that appear over content, links to promotional codes for special offers, text chat windows, or other distractions that are common fare with dealerships. There isn't any specialized "SEO this" or "Customized Conversion Platform that." Its responsive design isn't touted as an amazing, never-before-seen feature. The technology behind the site and the content management system that powers it is just as gimmick-free.
The site is simple; a mere accessible catalog of vehicles and a means to either learn more or buy one. Inventory fills the browser window in a clean grid that doesn't waste space. Searching for a vehicle, applying for financing, and contacting the dealership are easy tasks that require minimal effort. Mile High wants to sell vehicles, not waste their time or their customers', and building that philosophy into the site is one reason why leads nearly tripled and the site paid for itself less than two weeks after launch.